G-SHOCK, which has been constantly pushing the limits of timekeeping toughness since 1983, is pleased to announce a new SHICHI-FUKU-JIN (Seven Deities of Good Fortune) Series of special model watches.
The Jurōjin Model of the seven models in this series is based on the DW-5750E that brings the look of a historical favorite back to life under a back-to-original-basics theme. The watch is given an artistic design by a white and gray pattern made up of images of Jurōjin peaches and scrolls.
The DW-5700C was originally released in 1987 as the first basic G-SHOCK model with a round design, and it could be seen on the wrists of famous musicians around the globe, ultimately making it a classic worldwide hit.
Basic functions include stopwatch and timer, along with EL backlight and more. Illuminating the display of this watch causes the letter C of the G-SHOCK name to float in the EL backlight glow. Each of the Seven Deities of Good Fortune models displays a different character that together spell out the name G-SHOCK.
Seven Lucky Gods Origin
The Seven Lucky Gods represent a blend of indigenous Japanese religion and Buddhism into a uniquely Japanese belief. This divine group consists of the seven gods named Ebisu, Hotei, Benzaiten, Bishamonten, Daikokuten, Jurojin, and Fukurokuju. These deities have their origins in ancient gods of fortune in Hinduism, Buddhism, Daoism, Shinto, and other sources. According to the Humane King Sutra (Humane King State-Protection Perfection of Wisdom Sutra), paying homage to these deities will serve to avoid seven misfortunes and be bless with seven fortunes. This belief began around the end of Japan's Muromachi Period. It became popular among common people during the Edo Period, and has been handed down to modern times.
* Seven misfortunes: solar and lunar abnormalities, planetary abnormalities, wind damage, water damage, fire, drought, theft. Seven fortunes: long life, prosperity, popularity, integrity, influence, love and respect, abundance.
Jurōjin is an incarnation “The South Pole Old Star” that was rarely seen in China. The style he has a stick tied with a scroll and is attended a deer. He is respected as the God of longevity because he is fond of liquor and has a peach of eternal youth and longevity. There is an affirmation that he has the another name and the same body with Fukurokuju.